Friday, June 26, 2015

Any experts on Google Analytics?

Any experts on Google Analytics?

I can't seem to pull out what I actually want -- which would have dimensions like userID, visit sequence for that User, page visit sequence for that visit.

I'd want metrics like entry date/time and leave date/time. Having a table like this -- maybe with a few more measures -- would be sufficiently granular to let me do anything I want. Rather than the hybrid I'm getting.

Any thoughts out there?

4 comments:

  1. i use it here for our program mgrs to get insight about what users are really doing in our product. 
    there are 2 main approaches to getting data in, but afaik, there's not much you can do about how the reports look.
    #1 pageviews. this is the default if you setup ga on your web app. basically every page that's loaded is reported as a "hit" and you can see the overall load of your site and how people come/navigate/leave it. this is pretty limited, but you can glean a lot of info.
    #2 custom events. this requires explicit programming, but it's pretty simple. basically you can send an "event" which is a combination of a "category" and an "action", as well as two optional fields that can flavor and quantify the event. this reporting is totally flexible and may provide more of the data you need.
    hth

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  2. Todd Sprang Maybe I should have been more specific. We're pulling out six dimensions and seven metrics to a sql table. This is things like visits, sessions, unique visits and crap for the metrics. And crap like marketing campaign and source for the dimensions.

    What i want is for each unique user interaction to generate a specific like. Is that what you're talking about with #2?

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  3. i think the answer is you probably can't do what you want. yes, maybe #2
    would get you part of the way there, if you want to create a taxonomy of
    activities you care about. however 6 dimensions is far out of scope for ga.
    pretty sure it's the wrong tool for your job.

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  4. Alls I want is access to the underlying tables. That'd make my job a lot easier.

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